About Us
We don’t do basic. We do full out.
Hit Zero Co was built for the athletes who live for the countdown, thrive under pressure, and leave it all on the mat. We're not just another cheer brand—we’re a movement powered by the people who know the sport from the inside out.
We’re family-owned, culture-led, and proud to rep the roles that often get overlooked—because every base, backspot, flyer, and tumbler deserves gear that hits as hard as they do.
Our collections are bold, role-centered, and trend-forward—created to amplify your identity, your hype, and your spot in the routine. Whether you’re flying high, holding it down, or calling the shots, Hit Zero Co has your back.
No glitter. No gimmicks. Just the real ones, doing real work.
🧭 Our Mission
To uplift and represent the full spectrum of cheer athletes through bold, inclusive apparel that reflects the intensity, pride, and energy of the sport.
🌟 Our Vision
To become the definitive cheer lifestyle brand for athletes, teams, and supporters who live for the full-out—and want gear that brings that same energy.
💥 Our Promise
Hit Zero Co is where mat culture meets personal identity—delivering apparel that amplifies who you are and how you show up.
🖤 From the Start
We’re not a massive company with a corporate boardroom. We’re a real cheer family based in the Midwest, raising athletes, coaching from the sidelines, and living the season grind just like you.
Hit Zero Co was born from a simple belief: every role on the mat matters. And your gear should reflect that.